Michael Robinson founded the Excel to Excellence Foundation, Inc. in 2010 to address his concern for opportunities for children. Robinson is a Richmond, Virginia native, quarterback and wide receiver standout at Penn State University, NFL 49ers draftee, and 2013 Superbowl Champion fullback for the NFL Seattle Seahawks.
To achieve the long term vision for the foundation, there are several phases and programming elements. The initial activity for the organization is the annual Michael Robinson Youth Football Camp and Community Day. Another phase is the creation of the Excel 2 Excellence Youth Football League in 2014.